Everyone, it seems, is getting in on Second Life – PA Consulting has just announced tits launch into this virtual world (copy of the press release below). It really seems to be the ‘next big thing’, the potential cash cow – but as TWL points out in their post on the launch of CrayOn in Second Life – are we on a crest of a wave or have we jumped the shark?
World first: PA Consulting Group the first major consultancy to open for business in the virtual 3D world ‘Second Life’
> 24 October 2006
> PA joins leading retail and higher education brands in new
> communications medium
> The global management, systems and technology consulting company PA
> Consulting Group (PA) opens its ‘virtual’ office in the three-
> dimensional world called ‘Second Life’ today.
> Second Life was launched in 2003, and is rapidly evolving into an
> interactive environment where world-leading companies can engage
> informally with customers and job-hunters inside simulations of their
> real-world shops and offices.
> Claus Nehmzow, who leads PA’s applications of virtual worlds, says:
> “A virtual world such as Second Life has many valuable and real
> applications for us and our clients. For PA it is a new way of getting
> closer to existing and potential clients, demonstrating and discussing
> business issues in real time. It’s also an innovative and interactive
> marketing presence, a recruiting tool and in due course a way to
> interact with our alumni.
> “Second Life also has the potential to be a serious business tool for
> many of our clients in various industries. It is important for a
> consulting company to have a view on how to apply technology such as
> this to businesses. We can now work with clients to build 3D
> ‘immersive’ environments that can be used to collect customer
> feedback, involve customers in design, and eventually use this medium
> as a customer service and interaction channel.”
> PA’s CEO, Bruce Tindale, adds: “3D virtual worlds are now becoming a
> unique business tool. For example, a bank may want to redesign its
> branches’ interior design, assess the way its consumers and bank staff
> interact, and even gauge the user-friendliness of its technology. All
> this can be realistically simulated in worlds such as Second Life,
> which makes the gathering of user feedback on design options faster,
> cheaper and more realistic. And, in the public sector, urban planning
> and distance learning could take advantage of this new approach to
> improve dialogue with all stakeholders – while also lowering
> consultation costs.”
> Other leading brands already operating in Second Life include Adidas,
> the BBC,Harvard
School, Reebok, Reuters, Sun Microsystems and
> Warner Bros.
> The new virtual PA office is open to visitors from today, Tuesday
> 24 October, at: http://slurl.com/secondlife/PAconsulting/119/145/26/
> For more information, please contact: Claus Nehmzow, PA Consulting
London. Tel: 0207 312 4824
Mobile: 07768 746258 E-mail:
> How to access ‘Second Life’ 3D virtual world
> Join Second Life free at: https://secondlife.com/join. Download the
> application at: http://secondlife.com/community/downloads.php .
> System requirements are here: http://secondlife.com/corporate/
> sysreqs.php .
> Once in Second Life, search for ‘PAConsulting’ or click the
> following shortcut link: http://slurl.com/secondlife/PAconsulting/