I thought Virgins embracement of social media and networks was to be commended, I was particularly impressed at their latest venture approaching the highly creative and ace B3ta network (over a 100,000 members – and if you haven’t signed up for the newsletter yet then why not?) to ask them to create a new advert for the Virgin money brand. A very brave move I thought at the time that deserved a pat on the back.
But alas – evidently Virgin were not all that happy at setting the creative process free. As Bobbie has highlighted it seems B3ta was a little too wild for them – but what did they expect? The competition was pulled due to some of the entries including doctored images of Richard Branson, doing some ‘unpleasant’ things and the images being, and I love this term, ‘a little bit illegal’.