Who needs ad agencies anyway?

Interesting to see that more and more companies are turning to their users (customers) to create content (adverts) – tip of the hat to CotC (great blog by the way) for their post on Southwest Airlines new competition for users to submit their own ‘wanna get away’ ad – good luck to them. In the user generated age, of which we seem to be passing through, it can be a great idea for publicity and broad awareness to open up such things to the masses. Interesting to see how this one develops i wonder if they’ll have more staying power than Virgin did.

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