What line is it anyway…?

Nice post by Stephen highlighting the blurring boundaries between the online and offline worlds. Does pose the question as to when the point is reached (or whether it has already) where the ‘line’ between the two is no longer distinguishable? Today the traditional and non-traditional methods for entertainment media delivery and consumption are so interwoven that is getting hard to distinguish (and do we really have to distinguish – suppose advertisers would suggest we do?)… Have we reached a point where people will think less about the delivery and more about the content i.e. media is media – whatever the form? It can’t be that far away…

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