Chelsea, chelsea where for art tho chelsea…

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I heard today about a cracking word-of-mouth activity that a number of the theatres in
London have started to embark on. Many of the shows, big and small, will have tickets they just don’t sell, so will often give these away (usually to the public sector i.e. the forces). However, in what i think is a stroke of utter genius, a number of theatres have been making their surplus tickets available to taxi drivers. The idea being that these drivers would go on to become great advocates for the production. A cabbie is never short of a few words so what better ‘salesman’ for your production than someone who spends a lot of time driving potential customers around the capital. 
Brilliant idea.

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